Understanding the dynamics of the quality of airline service attributes: Satisfiers and dissatisfiers

This research aims to determine the relationship between the quality of airline service attributes and overall satisfaction. Although a number of relevant studies have reported a linear relationship (or symmetric effect) between the two concepts, this work suggests that attribute quality exerts heterogeneous effects on satisfaction or dissatisfaction. A total of 157,035 consumer data from online reviews have been analyzed to achieve the research objective. In accordance with Herzberg, Mausner, and Snyderman’s (1959) two-factor theory, the findings of this research have determined that the quality of certain service attributes, such as cleanliness, food and beverages, and in-flight entertainment, affects the variations of positive ratings as a satisfier. Other airline service attributes, such as customer service and check-in and boarding, influence the deviations of negative ratings as a dissatisfier. Apart from airline attributes, the individual features and types of airline products have been estimated to improve the understanding of such relationships. In this regard, this study provides important implications to customer-centric marketing in an airline marketplace.     

Evaluating and Categorizing Cruise Lines by ship attributes: A Comparison Between Cruisers and Experts

Electronic Word-of-Mouth (eWOM) is an important information source used by consumers to make travel decisions. However, eWOM from travel experts and everyday travelers can be inconsistent, potentially leading to blurred product evaluations and market positioning. This paper examines this issue in the context of the cruise industry with the goal of identifying differences in the evaluation of cruise brands by cruise experts and consumers, as well as the product factors that influence these judgements. The research used a data-driven empirical approach and secondary data from a leading cruise review site consisting of scaled ratings across 9 ship attributes and 24 brands by more than 150,000 cruisers and 174 experts. Data analysis using the TOPSIS method and regression and multigroup models shows that experts and cruisers evaluate cruise brands differently and are influenced by different ship attributes when forming evaluations. For example, value-add attributes (e.g., service, enrichment activities, fitness/recreation) significantly influence overall evaluations for cruisers, while core attributes (e.g., cabin, dining, entertainment) significantly influence overall evaluations for experts. Discussion of the empirical results highlights these differences in cruiser vs. expert perceptions as revealed online, as well as the need to update traditional cruise industry categorization to optimize brand positioning and better align product-marketing strategies for effective target marketing.     

财务审计信息化应用创新与实践分析

信息技术的发展在很大程度上推动了我国经济的进步,因其具有高效、便捷、智能等特点,能够显著地提高企业的生产效率和管理效率,因此被广泛地应用于各个领域,已经成为企业信息化发展的重要依据。近年来,财务审计也在朝着信息化方向发展,不少企业一直致力于财务审计信息化的应用创新和实践,并取得短期效果。要想继续发挥财务审计信息化的优势,还需要进行深入的研究和创新。论文主要分析了财务审计信息化的应用现状,提出了几点创新与实践建议,以供参考。     

Politics of The Ring: Limits to Public Participation in Engineering Practice

How engineering in the context of urban socio‐environmental challenges is practically and effectively mobilized has been the subject of some debate. Numerous professional bodies have encouraged engineers to approach socio‐environmental issues through increased engagement with, and accountability to, the public through effective participatory practices. This article presents a close empirical analysis of a major engineering project in London to argue that engineering has a more complex relationship with social, political and environmental conditions than the idealistic participatory conception supposes. In fact, the spatial, technical and economic arrangements of engineering practice may limit the potential for public participation. Through a detailed analysis of the example of the London Water Ring Main (from around 1988 to 1994), this article shows how myriad sometimes conflicting engineering issues and responsibilities interfered with key elements of effective participation. Therefore, although increased public engagement in engineering may be desirable in theory, substantial professional, institutional and political change may have to occur before this is possible in practice .     

Threats to the Validity of Logistics and Supply Chain Management Research

To increase the relevance of logistics and supply chain academic research, this paper recommends the development and testing of middle‐range theory and practice‐level theory. Yet, there are a number of research issues that arise when academic researchers test middle‐range and practice‐level theory, both in measuring constructs and in testing theoretical relationships between constructs. Concerning the measurement of constructs, this paper recommends that academic researchers pay more attention to content validity and undertake rigorous processes to ensure content validity. In addition, academic researchers need to more explicitly define constructs as either reflective or formative. If the construct is defined as formative, then the traditional statistical approaches to validate these measurement scales are not recommended. The appropriate use of employing single‐item measures for concrete constructs is discussed. In regard to conducting hypothesis tests, research issues associated with multicollinearity and omitted variable bias are discussed. Relative weight analysis is ideal for testing theoretical models and research hypotheses when survey data are obtained, multicollinearity is present, and there are a large number of independent variables predicting a dependent variable. Thus, relative weight analysis is ideal for testing research hypotheses in logistics and supply chain management.     

The role of psychological and socio-demographical factors for electric bike use in Norway

The electric bike (e-bike) is emerging as a new sustainable transport mode in Norway and has the potential to lead to increased cycling among the population. However, little is known about psychosocial determinants of e-bike use. The aim of the study was to examine the role of normative and environmental beliefs, the perceived attributes of e-bikes, and innovativeness and demographical factors related to e-bike use in a Norwegian sample. An online survey was used to collect data from 910 respondents, including both e-bike users (252) and non-users (658). The respondents were recruited via a commercial panel (response rate 42.04%) and a Facebook post. A structural equation modeling analysis was used to analyze the data. The structural model had a good fit to the data. The results showed that attitudes towards e-bike use followed by innovativeness were the most important predictors of e-bike use. The normative processes measured within the Norm Activation Model activated positive attitudes towards e-bike use, which in turn predicted e-bike use. There was a negative relationship between e-bike and conventional bike use, while a positive relationship was found between car and e-bike use. The results are discussed with regard to their implications for interventions aiming to promote e-bike use.     

大学数学素质拓展课程的教学实践

本文结合昆明理工大学实际,探讨了在新的时代要求下为高校非数学专业学生开设数学拓展课程的必要性,并提出了相关的理论依据。同时,本文在已开设拓展课程的基础上总结了取得的成绩和存在的不足,为今后课程设置及教学的进一步完善提出了相关建议。     

信息化环境下物资需求计划管理内部控制问题研究

完善和创新信息化环境下物资需求计划管理内部控制体系已成为企业成功的重要关键,具有现实的经济意义。     

专题微课生物化学教学新模式的探索与实践

专题微课教学是基于一门学科或课程的某个重要专题设计开发的教学模式。课题组在生物化学的课程中设计了专题微课。生物化学的专题微课教学包括确立教学目标、教学方法、微课录制与编辑加工等环节，应注意建立全新的网络教学平台、互动式教学、抓好指导小组资料整理等教学策略，其成功需要教师有较高的综合素质和教学技能。实践证明，生物化学的专题微课教学取得了良好的教学效果，学生的成绩有了一定提高。     

基于“三位一体”模式的大学生创新能力培养研究与实践

本文根据创造力三维模型理论,构建了以课堂教学为引导、大学生科技创新训练为平台、科研实践活动为载体的"三位一体"大学生创新能力培养模式,并通过教学实践环节锻炼学生的创新思维,有效提升大学生的创新能力,为培养具有良好综合素质的创新人才建立可行机制。